Being able to create a service action that takes the customer to a different URL or allows them to download something is very useful for the customer.  However - from an administrator stand point - you don't know how many times the service action tile was clicked.  The document could have been download 2 times or 2,000 times.  The URL could have been visited hundreds of times - there is no way to know.

These could create a "ticket" somehow that included the date/time and user information for the person clicking the tile.  This ticket would open/close automatically and be available for reporting purposes.